Google Ads · Home Services & Contractors
Turn Google Ads Clicks Into Booked Jobs for Your Home Service Business
MaxV™ builds seasonal, local-intent Search and Performance Max campaigns for your trade. Every call, form and booking is tracked as a lead through GA4 and Enhanced Conversions, so your budget follows the jobs, not the clicks.
Flat retainer · no contract · the audit costs nothing
Google Partner · Rated 5 stars on GoogleThe Problem
Why contractor leads go cold before you even call back
The most common Google Ads failure for contractors is untracked phone leads. The campaign that actually books jobs looks like a loser in the report, so it gets its budget cut. And that is only one of three leaks draining your pipeline.
- Resold shared leads, where you race three or four competitors to dial first
- Clicks from outside your service radius that you pay for but can never serve
- Phone calls that never get counted, so winning campaigns get defunded
The MaxV™ Lead Engine, Tuned for the Trades
MaxV™ builds local-intent Search, Performance Max and Demand Gen campaigns around your trade, counts every call, form and booking as a lead, then bids on the leads that book jobs. Here is what happens to your account, in order.
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Campaigns built around your trade and your radius
You tell us what work you want more of and where you actually serve. We build Search, Performance Max and Demand Gen campaigns around those trades and that service radius, so your budget chases homeowners you can reach, not clicks from three towns over.
→ every dollar targets jobs you can actually take -
Every call, form and booking counts as a lead
Most contractor accounts only count form fills, so the campaigns driving phone calls look like losers. We wire up GA4, Google Tag Manager and Enhanced Conversions so calls, form fills and bookings all register as conversions. That qualified-lead data then feeds target ROAS bidding, so Google hunts the leads that book, not the cheapest clicks.
→ budget shifts toward the campaigns that book jobs -
Landing pages built for paid traffic
Your ads land on pages built for paid traffic as part of the methodology, not a separate line item. Campaigns and pages improve as one system, so the same ad spend turns into more quote requests over time.
→ the same clicks convert more often -
Appointment booking through Evio
Appointment booking via Evio is part of the lead flow. [CONTENT NEEDED: one operator-confirmed sentence on what Evio is and how its appointment-booking integration works for home-service clients.]
→ booking is built into the lead flow, not a follow-up chore
Seasonal Local Intent
Your budget ramps up when your customers start searching
Home-services Google Ads budgets should be paced to seasonal demand by trade, not spent evenly across the year. A flat year-round campaign overspends in the dead months and starves your peak. MaxV™ paces spend to your trade's calendar and to your real service area, so the budget is there when the phone should be ringing.
More than 10 years of impeccable service and integrity.
The mechanism, in order
- Map your trade's demand curve: heating in the cold months, AC and patio in spring and summer, foundation and piling around freeze-thaw
- Pace budgets up ahead of each peak and pull them back in the off-season instead of spending flat
- Target campaigns to your actual service radius, so clicks come from streets your crews can reach
- Confirm the calendar with tracked calls, forms and bookings via GA4 Enhanced Conversions, then adjust pacing on real lead data
Use case · Home-service trades
Built for HVAC, Plumbing, Foundation and Piling, Patio and Exterior Work
The situation
Every trade searches differently. HVAC demand spikes in a cold snap and most of it arrives as urgent phone calls from mobile. Plumbing is the same: phone-first, right-now intent. Foundation and piling buyers research for weeks around the freeze-thaw season and convert on quote forms. Patio and exterior work is planned in spring and booked as estimates. One generic campaign treats all four the same and wastes budget on every one of them.
How MaxV™ handles it
Separate Search and Performance Max campaigns per trade, geo-fenced to your real service radius, with budgets paced to each trade's season. Calls, forms and bookings are all counted as leads through GA4, GTM and Enhanced Conversions, so the urgent phone trades and the slow form trades both get credit for the jobs they book, and bidding runs on qualified-lead data instead of raw clicks.
Who it fits
Owner-operators and marketing leads at local trade businesses serving a defined territory, where the lead is a call, a quote request or a booked appointment. We run accounts for home-services clients including Nivo Fondation and cVert. Less of a fit if you sell equipment to other businesses rather than serving homeowners directly.
Measured result
[CONTENT NEEDED][CONTENT NEEDED: confirm Nivo Fondation's exact trade and one verified result, metric plus timeframe.]
[CONTENT NEEDED: confirm cVert's exact trade and one verified result, metric plus timeframe.]
Proof · Verified Results
Qualified leads you can count, not clicks you can't
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Entreprises MST · lead generation
3×
Qualified leads. Calls, forms and bookings tracked through Enhanced Conversions, so every counted lead is one you could actually call back.
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Pretech · lead generation
3×
Qualified lead volume, with bidding steered by cost per qualified lead instead of cost per click.
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Home-services engagement
[CONTENT NEEDED]
One operator-verified home-services result (client, metric, timeframe) goes here so this page stands on its own proof.
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Google reviews · named clients
5★
Rated 5 stars on Google by named, verified clients, including one who has stayed for more than 10 years.
All figures operator-verified and approved for public naming. "Qualified lead" means a tracked call, form or booking, never a raw click.
What Owners Say After the Switch
IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and ready to act.
Compare the models
Flat retainer. No contract. The account stays yours.
Before you compare agencies, compare the models. Lead resellers sell you shared leads from a pipeline they own. Percent-of-spend agencies earn more when your budget grows. IMG Media charges a flat monthly retainer with no contract, and the Google Ads account, the data and the leads belong to you. You can leave any month.
| The question to askdecision criterion | Resellers & % of spendshared leads · fee tied to budget | IMG MediaMaxV™ · flat retainer, no contract |
|---|---|---|
| What is the agency paid on? | Resellers charge per lead from a pipeline they control. Percent-of-spend agencies take a cut of your budget, so their fee grows when your spend grows. | A flat monthly retainer. The fee stays the same whether your budget goes up or down, so advice about spend is about jobs, not fees. |
| Who else gets your leads? | With resold leads, the same homeowner is sold to several contractors. Whoever dials first wins the job. | Nobody. Campaigns run under your name for your business alone, and every call, form and booking lands with you.MaxV™ · leads generated, never resold |
| What counts as a result? | Clicks and lead counts. Phone calls often go uncounted, so the campaigns booking real jobs can look like losers. | Calls, forms and bookings, each counted as a lead, so the budget follows what actually books work.GA4 + GTM + Enhanced Conversions |
| Who owns the Google Ads account? | With a reseller, you never had one. You rent access to their pipeline, and it closes the day you stop paying. | You do. The account, the conversion history and every lead it produces are yours from day one.your account · your data · your leads |
| What keeps the agency performing? | Often the contract. Once you are committed to a term, the fee arrives whether the qualified leads do or not. | The work. With no contract, qualified leads month after month are the only thing that keeps your file open.earned monthly · no lock-in |
| What if you want out? | Read the fine print. Term commitments are common, and a rented pipeline switches off when the payments do. | Leave any month. You keep the account, the data and the leads. No contract means no exit clause to negotiate. |
One question cuts through every pitch: if we part ways next month, what do I keep? With a rented pipeline, nothing. With IMG Media, everything: the Google Ads account, the conversion data and every lead it generated. Run by a current Google Partner; full details on how our flat-retainer model works.
Before You Ask For a Quote
Straight answers before you spend a dollar
What budget do I need for Google Ads to work in my trade?
It depends on three things: your service area, your trade's cost per click, and the season you launch in. A foundation contractor in a competitive metro needs more room than a patio company in a smaller radius. You pay Google directly for ad spend, separate from the flat retainer, and the free audit tells you what your market actually requires before you commit anything.
How fast do the first leads come in?
Search campaigns can start showing your ads to people searching for your trade as soon as tracking and landing pages are in place. How quickly those clicks become calls and bookings depends on your trade's season and your service area. That is why MaxV™ paces budget to seasonal demand instead of promising a fixed timeline.
How do you count phone calls and bookings as leads?
Every call, form fill and booked appointment is tracked as a lead through GA4, Google Tag Manager and Enhanced Conversions. That matters for contractors because most jobs start with a phone call. When calls go uncounted, the campaigns booking your jobs look like losers and get cut.
Do you handle the landing page, or do I need my own?
Your landing pages are built for you, inside the MaxV™ methodology. It is not a standalone service; the page and the campaign are tuned together as one system, because a strong campaign sending clicks to a weak page still loses the job.
Will you run ads for my direct competitor in my area?
[VERIFIED ANSWER — CONTENT NEEDED: operator to confirm the exclusivity policy per trade and service area.]
What happens if I want to stop?
You leave, with everything. There is no contract; the engagement is a flat monthly retainer, and the Google Ads account, conversion data and leads stay yours. You can meet the team you would be working with before deciding.
Get a custom quote, starting with a free read on your account
Before you commit to anything, you see exactly what Google is learning from your calls, forms and bookings, and where your budget is leaking outside your trade and service area. Then you get a flat-rate quote to fix it.
Nathanael is very professional and his approach is sharply focused on the results you expect.You speak with a partner, not a sales rep. Google Partner agency, flat retainer, no contract.
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote