Google Ads · Buying-Group Retailers
Google Ads That Route Qualified Leads to Every Dealer in Your Network
MaxV™ campaign architecture splits Search, Performance Max and Demand Gen by member territory. GA4 with Enhanced Conversions attributes every lead to the right dealer, so each member sees exactly what the shared budget bought.
Flat retainer · no contract · your network keeps its account and data
Google Partner · trusted by United Buyers Group (We Love Fire)The Problem
One group budget, zero dealer visibility: why network campaigns leak leads
When a buying group runs a single group-wide Google Ads campaign, every lead lands in one shared pile. The campaign cannot say which member dealer that lead belongs to. The leak is not bad ads. It is structure that was never built for a network.
- Leads arrive unattributed, so no member can claim them or follow up first
- Members fund a shared or co-op budget but never see what their share actually bought
- Member territories overlap in some markets and go completely dark in others
The MaxV™ Method
How a buying group gets attributable leads from Google Ads
A buying group gets attributable leads when campaigns are geo-structured by member territory and every conversion is tracked per dealer with GA4 and Enhanced Conversions. Here is how MaxV™ does both, in order.
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Your network gets mapped before a dollar is spent
You share your member list and their territories. We build a campaign architecture split by member territory, so no dealer's zone overlaps another's and no zone goes dark.
→ every member territory is covered, none compete with each other -
Campaigns launch per segment, bidding on value
Each territory segment gets its own Search, Performance Max and Demand Gen campaigns, run on target ROAS bidding. Google's algorithm optimizes toward value within each member's zone, not across an undifferentiated blob.
→ shared budget works for each member, not just the group average -
Every lead is attributed to the right dealer
GA4, Google Tag Manager and Enhanced Conversions track each conversion back to the member who received it. When a board member asks what the shared budget bought their store, you have the number.
→ member-level reporting replaces "trust us, it's working" -
Landing pages built for paid traffic, inside the method
Your campaigns send clicks to pages designed for paid traffic. Page optimization is part of the MaxV™ methodology, not a separate line item, so campaigns and pages improve as one system.
→ the same clicks convert more often, for every dealer
Case · Buying-Group Retail Network
United Buyers Group (We Love Fire): Google Ads Across a Dealer Network
The situation
A retail buying group where member dealers each serve their own territory. The structural risk every group knows: one shared campaign means leads land in a common pot, members cannot see what the group budget bought for their store, and territories overlap or go dark.
The approach: MaxV™ applied to a network
Campaigns geo-structured by member territory across Search, Performance Max and Demand Gen, so each dealer's market gets its own coverage. GA4, GTM and Enhanced Conversions attribute every lead to the right dealer, and paid-traffic landing pages built within the MaxV™ methodology give each territory a page that matches its ads. The result members care about: leads they can see, tied to their own store.
Who it fits
Best for buying groups and co-ops running a shared ad budget across member stores that need per-member accountability. If you run a single location and want walk-in traffic, that is a different playbook on a different page.
Measured result
[CONTENT NEEDED]Operator-verified result figure for the United Buyers Group engagement pending. Client named with permission.
Same lead-gen mechanism elsewhere: Comairco cut cost per qualified lead by 39%.
Proof · Named Clients
Lead-gen numbers we can put a name on
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Entreprises MST
3×
Qualified leads tripled. The same campaign-structure-plus-tracking mechanism this page describes, in another vertical.
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Pretech
3×
Qualified leads tripled here too. A second vertical, the same lead-gen mechanism, the same result.
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Comairco · HVAC manufacturer and distributor
−39%
Cost per qualified lead. Qualified is the word that matters: leads sales teams could actually work, not raw form fills.
- [CONTENT NEEDED: fourth operator-verified lead-gen stat, or remove this card]
Different verticals, one mechanism. Every figure above is operator-verified and tied to a client who agreed to be named.
Proof · Ten Years on a No-Contract Retainer
IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.
Engagement Scope
What a Buying-Group Engagement Covers
Google Ads end to end, nothing else. We do not offer SEO, and Meta Ads is a separate service, so your shared member budget buys one specialty done thoroughly.
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Every Google campaign type, split by territory
Search, Performance Max and Demand Gen campaigns structured around each member's territory, with tROAS bid strategy steering budget toward the leads that pay back.
Deliverable · Search, PMax, Demand Gen, tROAS
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Every lead attributed to the right dealer
GA4, Google Tag Manager and Enhanced Conversions set up across the network, so each member sees the leads their share of the budget produced in per-member lead reports.
Deliverable · GA4, GTM, Enhanced Conversions
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Landing pages built for paid traffic
A dedicated page per dealer or territory, built inside the MaxV™ methodology so ad clicks land on a page made to convert them, never on a generic group homepage.
Deliverable · Per-dealer landing pages (MaxV™)
Pricing & Policies
Flat retainer. No contract.
A buying-group engagement runs on one flat monthly retainer with no long-term contract, so shared member funds are never locked into an agency deal. Your fixed quote comes from a discovery call, before any commitment. One public reviewer has kept renewing this no-contract model for more than ten years.
The model, in three facts
- One flat monthly retainer. The fee does not rise because the group's ad budget does, and there is no percentage-of-spend incentive to inflate it
- No long-term contract. Members never commit shared funds beyond the current month, and the mandate is re-earned every month
- Every member sees what the budget bought. Per-dealer attribution with GA4 and Enhanced Conversions feeds member-level reporting, and the group keeps the account, the data and the leads
[CONTENT NEEDED — starting retainer figure or range for a multi-dealer engagement, or confirmation that pricing stays quote-only]
How your retainer is set
- A discovery call maps your network: member dealers, territories, tracking state and lead flow
- The retainer is scoped to that complexity, never to your spend tier
- You get a fixed quote in writing before any member funds are committed
[CONTENT NEEDED — operator-confirmed factors that scale a multi-dealer retainer, e.g. number of members or territories]
Before You Bring This to the Members
Buying-group questions, answered before the call
Who owns the Google Ads account and the data?
Your buying group does. The Google Ads account, the conversion data and every lead belong to you, and you pay Google directly for the ad spend. Nothing is held hostage in an agency account.
How are leads attributed to individual member dealers?
Every conversion is tracked per dealer with GA4, Google Tag Manager and Enhanced Conversions, matched to the member territory each campaign serves. No lead disappears into a group-wide total.
Can each member dealer see their own results?
Yes. Member-level lead reporting shows each store exactly what the shared budget bought in its territory, which is usually what ends the "what did we get for our money" debate at member meetings.
Can we start with a subset of dealers instead of the whole network?
Yes. The MaxV™ architecture splits campaigns by member territory, so a first group of dealers can launch on its own and additional territories can be added as members opt in.
What happens if we decide to stop?
You walk away with everything. There is no contract, the retainer is flat and month to month, and the account, the data and the leads stay with your group when you leave.
Do you also run our SEO or social advertising?
No. This engagement is Google Ads end to end, and that focus is the point. SEO is not offered, and Meta Ads is available as a separate service from the same team.
Get a quote scoped to your member network
Before you commit to anything, you get a concrete read on your account: what Google is learning from your conversion signals, and where shared budget leaks between dealer territories.
Impeccable service for more than 10 years. People of great integrity.You'll speak with Martin Genesse, Founder & Strategy Director
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote